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Carew, Sinead. "Google phone could be tough sell to U.S. carriers." Reuters. 31 Oct. 2007. 22 Feb.2008 .

David, Brandy. "GPS Mobile Phones Market Heating Up ." 3G.co.uk. 7 Feb. 2007. 22 Feb. 2008 .

Dick, Brad. "David vs. Google." broadcast engineering. 1 Dec. 2007. 22 Feb. 2008 .

Duck, Joe. "Google Phone is coming, the gPhone is coming! ." Internet Entrepreneur, Online Quack. 16 Nov. 2007. 22 Feb. 2008 .

James, Anna. "Gphone features and specifications." Google gphone. 5 Nov. 2007. 22 Feb. 2008 .

Mills, Elinor. "Google sends Android to conquer mobile world ." Cnet News.com. 20 Dec. 2007. 22 Feb.2008 .

Serine, Joey "Google Phone Features." Buy Gphone. Oct. 2007. 22 Feb. 2008 .

Smith, Brad. "Google Looks to Dominate Mobile." Wireless Week. 15 Nov. 2007. 22 Feb. 2008 http://wirelessweek.Google/Looksto.Dominate20-3o>.

D/2

This portfolio that addresses the issue of the new Google phone dominating the mobile market, is very broad with a lot of angles to attack. Google is taking all the precautions needed before releasing their first mobile phone into the market. With more than thirty other companies involved in the creation of this mobile it is clear that its release will cause a riot in the mobile world. This affect will cause businesses to suffer and people to lose jobs, if it comes to a point were other business will become unsuccessful because they wont be able to adapt to the rapid development that is occurring in the mobile world.
This development in technology will force other companies to consider using voice over Internet protocol, seeing that it is cheaper and more efficient. Though in the long run there may be issues with the Internet speed and capacity and if it’s able to carry out all the frequencies that go through. The new developed features hat are in the Gphone will force competitors to create a better and more efficient mobile therefore there are positive and negative aspects to the new Gphone.

A/2(2)

This portfolio addresses the issue of predicting that the new Google phone doesn’t dominate the mobile telephone market. The majority of the mobile phone related businesses will be affected, and therefore lose a lot of customers which may result in them shutting down. Other companies fear that once the Google phone is released it’s going to dominate the mobile market. The largest internet company in the world.
The positive aspects of this mobile being launched to the market is that google will be able to use its resources to input the best applications possible for the buyers. As for the negative aspects, other mobile phone companies will be affected by the sales, and they wil have to update their phones with the latest trends.
As for the ethical issue in this case is that people want the best therefore they will get the best. With the majority of the mobile phone buyers getting google phones the market will get drastically affected and people will lose their jobs, there will be an unbalance in the market.
the impact on society if Google improves the mobile phone
The society's role in the future of Google is important because they can influence the company's decisions, and trends in society can make Google develop new products such as the Google phone. This mobile help society in many ways with some of it’s applications such as the GMaps, it’s an application that connect to a GPS receiver over bluetooth or use internal GPS features on some phones in order to automatically display the map for your current position.

C/2

C/2

The positive impact of the Google phone on society is that Google is going to influence the market quite a bit by organizing the open handset alliance(the first complete, open, and free mobile platform) and other open architecture initiatives. Although some are predicting high standards of device security with Android, and the team working on the platform are busy publicizing the high-level architecture that puts security under the remit of the Linux processes rather than VM, that hasn’t stopped anti-virus companies issuing ominous warnings about a spike in cell phone malware once handsets start hitting the market. (Carew 2007) Their concerns are that Android’s Linux-base will more easily facilitate virus authors, but that they’re developing a retail product to help prevent against it.

“The Google Phone platform will enable users to more easily access the Internet and download applications, which is great - but it will also encourage the hacking community to make new and more virulent strains of attacks” (Mills 2007)
The most serious problem in this case is that the technology research for the Google phone is very expensive, therefore before producing it they are testing some applications to the public see their reaction then decide weather it’s worth it to continue with the development of the phone. Making the Google phone is a very big risk for the company.

A possible Google Phone, today the Internet search giant revealed is plans for a move into the mobile world. (Smith, 2007) The bad news is that there is no Google Phone, according to Andy Rubin, the company's director of mobile platforms. The company's good news is that Google does have a plan for mobile--and a far-reaching one at that. The company announced that it is launching Android, a platform for mobile devices that includes an operating system, a user interface, and applications. The system is designed to combat the problems that developers face with mobile phones: that every phone is radically different in terms of its specifications, and applications usually have to be redesigned for each individual model of phone. (Carew 2007)

B/2

Dealing with America's largest mobile companies, which keep control of devices and features, could force the Web search leader to make concessions that cut into future revenue from wireless, an area Google has long said would be to growth. (Carew 2007)

If Google had wanted to shake up the wireless world, it certainly found the way to do it. First, Google questioned what it calls the closed nature of operator networks and the devices used on them; even suggesting it might spend $4.6 billion to buy spectrum to use for a nationwide network. (Mills 2007) Next, it promoted a handset software system it says will level the playing field and make the wireless Internet more widely available. With a leap into software for mobile devices, Google has a chance to control the way you look at the Internet.
Eric Schmidt, Google’s chairman and CEO, states that there are more mobile phone users in the world than there are people with a computer. therefore he’s done a number of deals to get Google applications and services into phones on carrier networks. Google joins the contest for mobile access to the Internet with its Android software. Android is the name of Google’s weapon to bring what Schmidt calls “a whole new mobile experience” to consumers. (Smith, 2007) Google might design an entire phone with partners, or offer software that would include its current services such as maps and e-mail. As for the technology aspect Google will be using mobile phones that go directly through the internet (VOIP), buying those television frequencies and using them to their advantage was a smart move seeing that Google is looking to dominate the Mobile market. Using those frequencies will also help because it will cut down the cost tremendously.

A/2

This portfolio addresses the issue of insuring that the new Google phone doesn’t dominate the mobile telephone market. The majority of the mobile phone related businesses will be affected, and therefore lose a lot of customers which may result in them shutting down. Other companies fear that once the Google phone is released it’s going to dominate the mobile market. The largest internet company in the world.
The positive aspects of this mobile being launched to the market is that google will be able to use its resources to input the best applications possible for the buyers. As for the negative aspects, other mobile phone companies will be affected by the sales, and they wil have to update their phones with the latest trends.
As for the ethical issue in this case is that people want the best therefore they will get the best. With the majority of the mobile phone buyers getting google phones the market will get drastically affected and people will lose their jobs, there will be an unbalance in the market.